- Raja Ahmed Jamil, Abdul Qayyum, Mohammad Saeed Lodhi. Skepticism Toward Online Advertising: Causes, Consequences, and Remedial Moderators. IJOM, 12(1):1-21, 2022.
- Cara Peters, Charles D. Bodkin. Online Retail Store Community Engagement and Its Impact on Purchase Intentions in the Context of Online Reviews. IJOM, 12(1):1-15, 2022.
- Kirti Sharma, Pankaj Madan. Can Perceived Ease of Use Improve M-Commerce Adoption?: Role of Mobile Network Service Quality. IJOM, 12(1):1-14, 2022.
- Abdul Waheed, Nargis Afzal, Muhammad Faisal Shahzad, Farrah Arif, Muhammmad Usman, Yasir Rashid. Exploring the Impact of E-Marketing on Consumers' Online Cognitive and Affective Tendencies in Developing Nations: How to Win Over Digital Consumers in the Digital Era. IJOM, 12(1):1-14, 2022.
- Abu H. Ayob, Siti Daleela Mohd Wahid, Nor Asiah Omar. Does Personality Influence the Frequency of Online Purchase Behavior?. IJOM, 12(1):1-15, 2022.
- Mahima Shukla, Rahul Gupta. Effect of Social Media Personalization on Brand Strength: A Study of the Brand Advertised on Facebook. IJOM, 12(1):1-22, 2022.
- Anshu Rani, Arijit Roy, Maria Boaler, Itam Urmila Jagadeeswari. Determinants of Influencer Credibility and Platform Credibility to Understand the Effectiveness of Indian Fashion Influencers. IJOM, 12(1):1-16, 2022.
- Sailaja Bohara, Ashulekha Gupta, Diksha Panwar. Relationship Between Factors of Online Marketing and Student Enrollment Decisions in Higher Education: An Analysis Using Structural Modeling Techniques. IJOM, 12(1):1-18, 2022.
- Lakshmi Satya Rayasam, Varsha Khattri. Social Media Influencer Endorsement: How Attitude Towards Endorsement Affects Brand Attitude. IJOM, 12(1):1-14, 2022.
- John Serbe Marfo, Matilda Kokui Owusu-Bio, Pasty Asamoah. The Effect of Self-Service Technologies on Customer Experiences in Banking: The Case of Ghana. IJOM, 12(1):1-18, 2022.