External Links

    Journal: IJWP

    Volume 8, Issue 1

    1 -- 12Carmen de Pablos Heredero, Cristina Gallego Gómez. Segmenting Markets by Means of CRMs: An Application to Restaurants
    13 -- 31Ting Dai, Decheng Wen, Xiao Chen. An Empirical Study on the Customer Channel Choice Behavior in the Overall Process of Shopping Under O2O Mode
    32 -- 49Arunasalam Sambhanthan, Samantha Thelijjagoda, Alice Good, Ada Scupola. Virtual Community Based Destination Marketing with YouTube: Investigation of a Typology
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