Journal: JECO

Volume 2, Issue 3

1 -- 20Yuan Gao, Marios Koufaris, Robert H. Ducoffe. An Experimental Study of the Effects of Promotional Techniques in Web-Based Commerce
21 -- 39Petra Schubert, Uwe Leimstoll. Personalization of E-Commerce Applications in SMEs: Conclusions from an Empirical Study in Switzerland
40 -- 58Felix B. Tan, Paul Sutherland. Online Consumer Trust: A Multi-Dimensional Model
59 -- 76Peter R. Gibson, Janet Edwards. The Strategic Importance of E-Commerce in Modern Supply Chain