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Journal: JECO
Home
Index
Info
Issue
Volume
2
, Issue
3
1
--
20
Yuan Gao
,
Marios Koufaris
,
Robert H. Ducoffe
.
An Experimental Study of the Effects of Promotional Techniques in Web-Based Commerce
21
--
39
Petra Schubert
,
Uwe Leimstoll
.
Personalization of E-Commerce Applications in SMEs: Conclusions from an Empirical Study in Switzerland
40
--
58
Felix B. Tan
,
Paul Sutherland
.
Online Consumer Trust: A Multi-Dimensional Model
59
--
76
Peter R. Gibson
,
Janet Edwards
.
The Strategic Importance of E-Commerce in Modern Supply Chain