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- Wilfred Amaldoss, Jinzhao Du, Woochoel Shin. Media Platforms' Content Provision Strategies and Sources of Profits. Marketing Science, 40(3):527-547, 2021.
- Jian Jia, Ginger Zhe Jin, Liad Wagman. The Short-Run Effects of the General Data Protection Regulation on Technology Venture Investment. Marketing Science, 40(4):661-684, 2021.
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- Madhu Viswanathan, Om Narasimhan, George John. Economic Impact of Category Captaincy: An Examination of Assortments and Prices. Marketing Science, 40(2):261-282, 2021.
- Jiwoong Shin, Jungju Yu. Targeted Advertising and Consumer Inference. Marketing Science, 40(5):900-922, 2021.
- Andrey Fradkin, Elena Grewal, David Holtz. Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb. Marketing Science, 40(6):1013-1029, 2021.
- Jean-Pierre Dubé, Ali Hortaçsu, Joonhwi Joo. Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares. Marketing Science, 40(4):637-660, 2021.