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- Aljoscha Janssen, Johannes Kasinger. Shrinkflation and Consumer Demand. Marketing Science, 45(1):142-158, 2026.
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- Ata Jameei Osgouei, Andrew T. Ching, Brian T. Ratchford, Shervin Shahrokhi Tehrani. Estimating Position and Social Influence Effects in Online Search. Marketing Science, 45(1):203-223, 2026.
- Sarah Moshary, Anna E. Tuchman, Natasha Vajravelu. Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax?. Marketing Science, 45(1):1-14, 2026.
- Erfan Loghmani, Ali Goli. Investigating the Impact of Advertising on Smoking Cessation: The Role of Direct-to-Consumer Prescription Drug Advertising. Marketing Science, 45(1):159-174, 2026.
- Martin Reisenbichler, Thomas Reutterer, David A. Schweidel. Applying Large Language Models to Sponsored Search Advertising. Marketing Science, 45(1):123-141, 2026.
- Diego F. Salazar, Noah Lim, Ingrid Koch. Job Security, Gender, and Sales Performance: Evidence from a Retail Sales Context. Marketing Science, 45(1):80-107, 2026.
- Xiaojuan Puyang, Zheyin (Jane) Gu, Rachel R. Chen, Juan Li. Vertical Competition on a Common Platform. Marketing Science, 45(1):175-188, 2026.
- Siddharth Sharma, Justin Frake, Jared Watson. Symbolic vs. Substantive Support: The Impact of Black Lives Matter on Black-Owned Businesses. Marketing Science, 45(1):45-62, 2026.