- Ye Qiu, Ram C. Rao. Increasing Retailer Loyalty Through the Use of Cash Back Rebate Sites. Marketing Science, 39(4):743-762, 2020.
- Navdeep S. Sahni, Harikesh S. Nair. Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search. Marketing Science, 39(1):5-32, 2020.
- Robert Mislavsky, Berkeley J. Dietvorst, Uri Simonsohn. Critical Condition: People Don't Dislike a Corporate Experiment More Than They Dislike Its Worst Condition. Marketing Science, 39(6):1092-1104, 2020.
- Aurélie Lemmens, Sunil Gupta. Managing Churn to Maximize Profits. Marketing Science, 39(5):956-973, 2020.
- Sam Hui, Parthasarathy Krishnamurthy, Shiv Kumar, Hareesha B. Siddegowda, Prachi Patel. Understanding the Effectiveness of Peer Educator Outreach on Reducing Sexually Transmitted Infections: The Role of Prevention vs. Early Detection. Marketing Science, 39(3):500-515, 2020.
- Yan Lu, Debanjan Mitra, David Musto, Sugata Ray. Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets. Marketing Science, 39(1):71-91, 2020.
- Garrett A. Johnson, Scott K. Shriver, Shaoyin Du. Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?. Marketing Science, 39(1):33-51, 2020.
- Chunhua Wu, Koray Cosguner. Profiting from the Decoy Effect: A Case Study of an Online Diamond Retailer. Marketing Science, 39(5):974-995, 2020.
- Anita Rao. Strategic Research and Development Investment Decisions in the Pharmaceutical Industry. Marketing Science, 39(3):564-586, 2020.
- Song Lin. Two-Sided Price Discrimination by Media Platforms. Marketing Science, 39(2):317-338, 2020.