Journal: ACM Trans. Management Inf. Syst.

Volume 7, Issue 1

1 -- 0Xianghua Lu, Xia Zhao, Ling Xue. Is Combining Contextual and Behavioral Targeting Strategies Effective in Online Advertising?
2 -- 0Tsz-Wai Lui, Gabriele Piccoli. The Effect of a Multichannel Customer Service System on Customer Service and Financial Performance
3 -- 0Yutian Sun, Jianwen Su, Jian Yang. Universal Artifacts: A New Approach to Business Process Management (BPM) Systems