Online WOM Spillover Effect in the U.S. Automobile Industry

Yen-Yao Wang 0001. Online WOM Spillover Effect in the U.S. Automobile Industry. In 24th Americas Conference on Information Systems, AMCIS 2018, New Orleans, LA, USA, August 16-18, 2018. Association for Information Systems, 2018. [doi]

Abstract

Abstract is missing.