Luciana Oliveira 0001, Álvaro Figueira. Measuring the return on communication investments on social media: The case of the higher education sector. In Jana Diesner, Elena Ferrari, Guandong Xu, editors, Proceedings of the 2017 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining 2017, Sydney, Australia, July 31 - August 03, 2017. pages 1140-1143, ACM, 2017. [doi]
@inproceedings{0001F17-0, title = {Measuring the return on communication investments on social media: The case of the higher education sector}, author = {Luciana Oliveira 0001 and Álvaro Figueira}, year = {2017}, doi = {10.1145/3110025.3123027}, url = {http://doi.acm.org/10.1145/3110025.3123027}, researchr = {https://researchr.org/publication/0001F17-0}, cites = {0}, citedby = {0}, pages = {1140-1143}, booktitle = {Proceedings of the 2017 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining 2017, Sydney, Australia, July 31 - August 03, 2017}, editor = {Jana Diesner and Elena Ferrari and Guandong Xu}, publisher = {ACM}, isbn = {978-1-4503-4993-2}, }