Chapter 10 Conjoint analysis with product-positioning applications

Paul E. Green 0001, Abba M. Krieger. Chapter 10 Conjoint analysis with product-positioning applications. In Jehoshua Eliashberg, Gary L. Lilian, editors, Marketing. Volume 5 of Handbooks in operations research and management science, pages 467-515, North-Holland, 1993. [doi]

Abstract

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