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Measuring engagement effectiveness in social media

Lei Li 0001, Tong Sun, Wei Peng 0001, Tao Li 0001. Measuring engagement effectiveness in social media. In Qian Lin 0001, Jan P. Allebach, Zhigang Fan 0001, editors, Imaging and Printing in a Web 2.0 World III, Burlingame, California, USA, January 22-26, 2012. Volume 8302 of SPIE Proceedings, SPIE, 2012. [doi]

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