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The Impacts of Information Privacy, Monetary Reward, and Buyers' Protection Excess on Consumers' Utility Using E-payment Gateways: A Conjoint Analysis

Kevin K. W. Ho 0001, Eric Wing Kuen See-To, Xin Xu 0002. The Impacts of Information Privacy, Monetary Reward, and Buyers' Protection Excess on Consumers' Utility Using E-payment Gateways: A Conjoint Analysis. In Australasian Conference on Information Systems, ACIS 2010, Brisbane, Australia, December 1-3, 2010. 2010. [doi]

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