Facilitating Complex Product Choices on E-commerce Sites: An Unconscious Thought and Circadian Preference Perspective

Yi Shen 0003, Heshan Sun, Cheng-Suang Heng, Hock Chuan Chan. Facilitating Complex Product Choices on E-commerce Sites: An Unconscious Thought and Circadian Preference Perspective. Decision Support Systems, 137:113365, 2020. [doi]

Abstract

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