Reserve Price Optimization for First Price Auctions in Display Advertising

Zhe Feng 0004, Sébastien Lahaie, Jon Schneider, Jinchao Ye. Reserve Price Optimization for First Price Auctions in Display Advertising. In Marina Meila, Tong Zhang 0001, editors, Proceedings of the 38th International Conference on Machine Learning, ICML 2021, 18-24 July 2021, Virtual Event. Volume 139 of Proceedings of Machine Learning Research, pages 3230-3239, PMLR, 2021. [doi]

Abstract

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