Ruihao Li 0004, Qian Wang, Xinlin Yao, Xixi Li, Xiangbin Yan. Growing Business in Live Commerce: A Tripartite Perspective and Product Heterogeneity. In Patrick Chau, Jack Jing, Mikko T. Siponen, Andrew Burton-Jones, Chuan-Hoo Tan, Bo Sophia Xiao, editors, 27th Pacific Asia Conference on Information Systems, PACIS 2023, Nanchang, China, July 9-12, 2023. pages 18, 2023. [doi]
Abstract is missing.