User Narratives in Experience Design for a B2B Customer Journey Mapping

Thomas Ludwig 0005, Xiaoyu Wang, Christoph Kotthaus, Simon Harhues, Volkmar Pipek. User Narratives in Experience Design for a B2B Customer Journey Mapping. In Manuel Burghardt, Raphael Wimmer, Christian Wolff, Christa Womser-Hacker, editors, Mensch und Computer 2017 - Tagungsband, Regensburg, Germany, September 10-13, 2017. pages 193-202, Gesellschaft für Informatik e.V., 2017. [doi]

@inproceedings{0005WKHP17,
  title = {User Narratives in Experience Design for a B2B Customer Journey Mapping},
  author = {Thomas Ludwig 0005 and Xiaoyu Wang and Christoph Kotthaus and Simon Harhues and Volkmar Pipek},
  year = {2017},
  doi = {10.18420/muc2017-mci-0108},
  url = {https://doi.org/10.18420/muc2017-mci-0108},
  researchr = {https://researchr.org/publication/0005WKHP17},
  cites = {0},
  citedby = {0},
  pages = {193-202},
  booktitle = {Mensch und Computer 2017 - Tagungsband, Regensburg, Germany, September 10-13, 2017},
  editor = {Manuel Burghardt and Raphael Wimmer and Christian Wolff and Christa Womser-Hacker},
  publisher = {Gesellschaft für Informatik e.V.},
}