User Narratives in Experience Design for a B2B Customer Journey Mapping

Thomas Ludwig 0005, Xiaoyu Wang, Christoph Kotthaus, Simon Harhues, Volkmar Pipek. User Narratives in Experience Design for a B2B Customer Journey Mapping. In Manuel Burghardt, Raphael Wimmer, Christian Wolff, Christa Womser-Hacker, editors, Mensch und Computer 2017 - Tagungsband, Regensburg, Germany, September 10-13, 2017. pages 193-202, Gesellschaft für Informatik e.V., 2017. [doi]

Abstract

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