Wei Yang 0016, Choon-Ling Sia. Success Factors in Micro-Celebrity Endorsement: The Role of Informational and Narrative Content in Product Recommendation. In Fiona Fui-Hoon Nah, Keng Siau, editors, HCI in Business, Government and Organizations - 7th International Conference, HCIBGO 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Copenhagen, Denmark, July 19-24, 2020, Proceedings. Volume 12204 of Lecture Notes in Computer Science, pages 562-575, Springer, 2020. [doi]
@inproceedings{0016S20, title = {Success Factors in Micro-Celebrity Endorsement: The Role of Informational and Narrative Content in Product Recommendation}, author = {Wei Yang 0016 and Choon-Ling Sia}, year = {2020}, doi = {10.1007/978-3-030-50341-3_42}, url = {https://doi.org/10.1007/978-3-030-50341-3_42}, researchr = {https://researchr.org/publication/0016S20}, cites = {0}, citedby = {0}, pages = {562-575}, booktitle = {HCI in Business, Government and Organizations - 7th International Conference, HCIBGO 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Copenhagen, Denmark, July 19-24, 2020, Proceedings}, editor = {Fiona Fui-Hoon Nah and Keng Siau}, volume = {12204}, series = {Lecture Notes in Computer Science}, publisher = {Springer}, isbn = {978-3-030-50341-3}, }