Success Factors in Micro-Celebrity Endorsement: The Role of Informational and Narrative Content in Product Recommendation

Wei Yang 0016, Choon-Ling Sia. Success Factors in Micro-Celebrity Endorsement: The Role of Informational and Narrative Content in Product Recommendation. In Fiona Fui-Hoon Nah, Keng Siau, editors, HCI in Business, Government and Organizations - 7th International Conference, HCIBGO 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Copenhagen, Denmark, July 19-24, 2020, Proceedings. Volume 12204 of Lecture Notes in Computer Science, pages 562-575, Springer, 2020. [doi]

Abstract

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