The Impact of Individual Information Privacy and Personalization on Online Buying Behavior: An Experimental Study

Kanishka Priaydharshini A., Saji K. Mathew. The Impact of Individual Information Privacy and Personalization on Online Buying Behavior: An Experimental Study. In Rajendra K. Bandi, Rajiv Kishore, Daniel Beimborn, Rajeev Sharma, Shirish C. Srivastava, editors, Proceedings of the 2017 ACM SIGMIS Conference on Computers and People Research, SIGMIS-CPR 2017, Bangalore, India, June 21-23, 2017. pages 179-180, ACM, 2017. [doi]

Abstract

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