Data-driven marketing: how machine learning will improve decision-making for marketers

Redouan Abakouy, El Mokhtar En-Naimi, Anass El Haddadi, Lotfi Elaachak. Data-driven marketing: how machine learning will improve decision-making for marketers. In Proceedings of the 4th International Conference on Smart City Applications, SCA 2019, Casablanca, Morocco, October 02-04, 2019. ACM, 2019. [doi]

Authors

Redouan Abakouy

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El Mokhtar En-Naimi

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Anass El Haddadi

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Lotfi Elaachak

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