Redouan Abakouy, El Mokhtar En-Naimi, Anass El Haddadi, Lotfi Elaachak. Data-driven marketing: how machine learning will improve decision-making for marketers. In Proceedings of the 4th International Conference on Smart City Applications, SCA 2019, Casablanca, Morocco, October 02-04, 2019. ACM, 2019. [doi]
Abstract is missing.