Antecedents of trustworthiness of social commerce platforms: A case of rural communities using multi group SEM & MCDM methods

Sammar Abbas, Alhamzah Alnoor, Sin Yin Teh, Abdullah Mohammed Sadaa, Yousif Raad Muhsen, Khai Wah Khaw, Yuvaraj Ganesan. Antecedents of trustworthiness of social commerce platforms: A case of rural communities using multi group SEM & MCDM methods. Electronic Commerce Research and Applications, 62:101322, November 2023. [doi]

Abstract

Abstract is missing.