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INFORMS Journal on Applied Analytics - Analytics and Personalizing Moments that Matter to Customers: New Realm of Customer Centricity

Hossein Abdollahnejadbarough, Pallav Chhaochhria, Yanai S. Golany, Shashi Mittal. INFORMS Journal on Applied Analytics - Analytics and Personalizing Moments that Matter to Customers: New Realm of Customer Centricity. Interfaces, 50(1):95-96, 2020. [doi]

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