Examining the effect of eWOM, social networking sites and value co-creation on purchase intention of cosmetic products in Malaysia

Asmat Nizam Abdul Talib, Shasikala Vadivalu. Examining the effect of eWOM, social networking sites and value co-creation on purchase intention of cosmetic products in Malaysia. IJEB, 18(4):418-443, 2023. [doi]

Abstract

Abstract is missing.