Naoki Abe, Naval K. Verma, Chidanand Apté, Robert Schroko. Cross channel optimized marketing by reinforcement learning. In Won Kim, Ron Kohavi, Johannes Gehrke, William DuMouchel, editors, Proceedings of the Tenth ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Seattle, Washington, USA, August 22-25, 2004. pages 767-772, ACM, 2004. [doi]
@inproceedings{AbeVAS04,
title = {Cross channel optimized marketing by reinforcement learning},
author = {Naoki Abe and Naval K. Verma and Chidanand Apté and Robert Schroko},
year = {2004},
doi = {10.1145/1014052.1016912},
url = {http://doi.acm.org/10.1145/1014052.1016912},
tags = {optimization},
researchr = {https://researchr.org/publication/AbeVAS04},
cites = {0},
citedby = {0},
pages = {767-772},
booktitle = {Proceedings of the Tenth ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Seattle, Washington, USA, August 22-25, 2004},
editor = {Won Kim and Ron Kohavi and Johannes Gehrke and William DuMouchel},
publisher = {ACM},
isbn = {1-58113-888-1},
}