Ifeoma Adaji, Nafisul Kiron, Julita Vassileva. Level of Involvement and the Influence of Persuasive Strategies in E-commerce: A Game-Based Approach. In Judith Masthoff, Eelco Herder, Nava Tintarev, Marko Tkalcic, editors, Adjunct Publication of the 29th ACM Conference on User Modeling, Adaptation and Personalization, UMAP 2021, Utrecht, The Netherlands, June 21-25, 2021. pages 325-332, ACM, 2021. [doi]
Abstract is missing.