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Shopper Types and The Influence of Persuasive Strategies in E-Commerce

Ifeoma Adaji, Kiemute Oyibo, Julita Vassileva. Shopper Types and The Influence of Persuasive Strategies in E-Commerce. In Rita Orji, Maurits Kaptein, Jaap Ham, Kiemute Oyibo, Joshua C. Nwokeji, editors, Proceedings of the Third International Workshop on Personalization in Persuasive Technology co-located with the 13th International Conference on Persuasive Technology, PPT@PERSUASIVE 2018, Waterloo, Canada, April 16, 2018. Volume 2089 of CEUR Workshop Proceedings, pages 58-67, CEUR-WS.org, 2018. [doi]

Authors

Ifeoma Adaji

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Kiemute Oyibo

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Julita Vassileva

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