Ifeoma Adaji, Kiemute Oyibo, Julita Vassileva. Shopper Types and The Influence of Persuasive Strategies in E-Commerce. In Rita Orji, Maurits Kaptein, Jaap Ham, Kiemute Oyibo, Joshua C. Nwokeji, editors, Proceedings of the Third International Workshop on Personalization in Persuasive Technology co-located with the 13th International Conference on Persuasive Technology, PPT@PERSUASIVE 2018, Waterloo, Canada, April 16, 2018. Volume 2089 of CEUR Workshop Proceedings, pages 58-67, CEUR-WS.org, 2018. [doi]
@inproceedings{AdajiOV18b,
title = {Shopper Types and The Influence of Persuasive Strategies in E-Commerce},
author = {Ifeoma Adaji and Kiemute Oyibo and Julita Vassileva},
year = {2018},
url = {http://ceur-ws.org/Vol-2089/6_Adaji.pdf},
researchr = {https://researchr.org/publication/AdajiOV18b},
cites = {0},
citedby = {0},
pages = {58-67},
booktitle = {Proceedings of the Third International Workshop on Personalization in Persuasive Technology co-located with the 13th International Conference on Persuasive Technology, PPT@PERSUASIVE 2018, Waterloo, Canada, April 16, 2018},
editor = {Rita Orji and Maurits Kaptein and Jaap Ham and Kiemute Oyibo and Joshua C. Nwokeji},
volume = {2089},
series = {CEUR Workshop Proceedings},
publisher = {CEUR-WS.org},
}