Panagiotis Adamopoulos, Vilma Todri. The Effectiveness of Marketing Strategies in Social Media: Evidence from Promotional Events. In Longbing Cao, Chengqi Zhang, Thorsten Joachims, Geoffrey I. Webb, Dragos D. Margineantu, Graham Williams, editors, Proceedings of the 21th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Sydney, NSW, Australia, August 10-13, 2015. pages 1641-1650, ACM, 2015. [doi]
@inproceedings{AdamopoulosT15,
title = {The Effectiveness of Marketing Strategies in Social Media: Evidence from Promotional Events},
author = {Panagiotis Adamopoulos and Vilma Todri},
year = {2015},
doi = {10.1145/2783258.2788597},
url = {http://doi.acm.org/10.1145/2783258.2788597},
researchr = {https://researchr.org/publication/AdamopoulosT15},
cites = {0},
citedby = {0},
pages = {1641-1650},
booktitle = {Proceedings of the 21th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Sydney, NSW, Australia, August 10-13, 2015},
editor = {Longbing Cao and Chengqi Zhang and Thorsten Joachims and Geoffrey I. Webb and Dragos D. Margineantu and Graham Williams},
publisher = {ACM},
isbn = {978-1-4503-3664-2},
}