Panagiotis Adamopoulos, Vilma Todri. The Effectiveness of Marketing Strategies in Social Media: Evidence from Promotional Events. In Longbing Cao, Chengqi Zhang, Thorsten Joachims, Geoffrey I. Webb, Dragos D. Margineantu, Graham Williams, editors, Proceedings of the 21th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Sydney, NSW, Australia, August 10-13, 2015. pages 1641-1650, ACM, 2015. [doi]
No references recorded for this publication.
No citations of this publication recorded.