A relook at the mobile advertising landscape: What are the new consumer expectations in the retailing industry?

Bastiantama Iva Adeline, Hamada Nesya Natalie Kay, Garry Wei-Han Tan, Pei-San Lo, Lee Yen Chaw, Keng-Boon Ooi. A relook at the mobile advertising landscape: What are the new consumer expectations in the retailing industry?. Telematics and Informatics, 79:101953, April 2023. [doi]

Abstract

Abstract is missing.