A New Approach to Real-Time Bidding in Online Advertisements: Auto Pricing Strategy

Shalinda Adikari, Kaushik Dutta. A New Approach to Real-Time Bidding in Online Advertisements: Auto Pricing Strategy. INFORMS Journal on Computing, 31(1):66-82, 2019. [doi]

Authors

Shalinda Adikari

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Kaushik Dutta

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