Shalinda Adikari, Kaushik Dutta. A New Approach to Real-Time Bidding in Online Advertisements: Auto Pricing Strategy. INFORMS Journal on Computing, 31(1):66-82, 2019. [doi]
@article{AdikariD19-0,
title = {A New Approach to Real-Time Bidding in Online Advertisements: Auto Pricing Strategy},
author = {Shalinda Adikari and Kaushik Dutta},
year = {2019},
doi = {10.1287/ijoc.2018.0812},
url = {https://doi.org/10.1287/ijoc.2018.0812},
researchr = {https://researchr.org/publication/AdikariD19-0},
cites = {0},
citedby = {0},
journal = {INFORMS Journal on Computing},
volume = {31},
number = {1},
pages = {66-82},
}