Sponsored Search: Do Organic Results help or hurt the Performance and under what conditions?

Ashish Agarwal, Kartik Hosanagar, Michael D. Smith. Sponsored Search: Do Organic Results help or hurt the Performance and under what conditions?. In Dennis F. Galletta, Ting-Peng Liang, editors, Proceedings of the International Conference on Information Systems, ICIS 2011, Shanghai, China, December 4-7, 2011. Association for Information Systems, 2011. [doi]

Abstract

Abstract is missing.