Remica Aggarwal, Sugandha Aggarwal, Sadia Samar Ali. Optimal Media Selection for a Product in Segmented Market under Fuzzy Environment. In Kusum Deep, Atulya Nagar, Millie Pant, Jagdish Chand Bansal, editors, Proceedings of the International Conference on Soft Computing for Problem Solving (SocProS 2011) December 20-22, 2011 - Volume 1. Volume 130 of Advances in Soft Computing, pages 983-995, Springer, 2011. [doi]
Abstract is missing.