Sugandha Aggarwal, Remica Aggarwal, P. C. Jha. Optimal Advertisement Planning for Multi Products Incorporating Segment Specific and Spectrum Effect of Different Medias. In B. V. Babu, Atulya Nagar, Kusum Deep, Millie Pant, Jagdish Chand Bansal, Kanad Ray, Umesh Gupta, editors, Proceedings of the Second International Conference on Soft Computing for Problem Solving, SocProS 2012, December 28-30, 2012, JK Lakshmipat University (JKLU), Jaipur, India. Volume 236 of Advances in Intelligent Systems and Computing, pages 1351-1368, Springer, 2012. [doi]
Abstract is missing.