Multi Period Advertising Media Selection in a Segmented Market - researchr publication authors

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Sugandha Aggarwal, Arshia Kaul, Anshu Gupta, P. C. Jha. Multi Period Advertising Media Selection in a Segmented Market. In Millie Pant, Kusum Deep, Atulya Nagar, Jagdish Chand Bansal, editors, Proceedings of the Third International Conference on Soft Computing for Problem Solving - SocProS 2013, Volume 2, Greater Noida Extension Centre, IIT Roorkee, India, December 26-28, 2013. Volume 259 of Advances in Intelligent Systems and Computing, pages 905-928, Springer, 2013. [doi]

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