Sugandha Aggarwal, Arshia Kaul, Anshu Gupta, P. C. Jha. Multi Period Advertising Media Selection in a Segmented Market. In Millie Pant, Kusum Deep, Atulya Nagar, Jagdish Chand Bansal, editors, Proceedings of the Third International Conference on Soft Computing for Problem Solving - SocProS 2013, Volume 2, Greater Noida Extension Centre, IIT Roorkee, India, December 26-28, 2013. Volume 259 of Advances in Intelligent Systems and Computing, pages 905-928, Springer, 2013. [doi]
@inproceedings{AggarwalKGJ13,
title = {Multi Period Advertising Media Selection in a Segmented Market},
author = {Sugandha Aggarwal and Arshia Kaul and Anshu Gupta and P. C. Jha},
year = {2013},
doi = {10.1007/978-81-322-1768-8_76},
url = {https://doi.org/10.1007/978-81-322-1768-8_76},
researchr = {https://researchr.org/publication/AggarwalKGJ13},
cites = {0},
citedby = {0},
pages = {905-928},
booktitle = {Proceedings of the Third International Conference on Soft Computing for Problem Solving - SocProS 2013, Volume 2, Greater Noida Extension Centre, IIT Roorkee, India, December 26-28, 2013},
editor = {Millie Pant and Kusum Deep and Atulya Nagar and Jagdish Chand Bansal},
volume = {259},
series = {Advances in Intelligent Systems and Computing},
publisher = {Springer},
isbn = {978-81-322-1767-1},
}