Gagan Aggarwal, S. Muthukrishnan, Dávid Pál, Martin Pál. General auction mechanism for search advertising. In Juan Quemada, Gonzalo León, Yoëlle S. Maarek, Wolfgang Nejdl, editors, Proceedings of the 18th International Conference on World Wide Web, WWW 2009, Madrid, Spain, April 20-24, 2009. pages 241-250, ACM, 2009. [doi]
Abstract is missing.