Durgesh Agnihotri, Pallavi Chaturvedi, Kriti Swarup, Anshul Mathur, Vikas Tripathi, Nripendra Singh. Does social presence drive customer brand engagement and purchase intention in the fashion retail metaverse? The moderating role of self-efficacy. Internet Research, 35(6):2342-2365, 2025. [doi]
Abstract is missing.