A Markov Decision Model for Managing Display-Advertising Campaigns

Narendra Agrawal, Sami Najafi-Asadolahi, Stephen A. Smith. A Markov Decision Model for Managing Display-Advertising Campaigns. Manufacturing & Service Operations Management, 25(2):489-507, March 2023. [doi]

Authors

Narendra Agrawal

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Sami Najafi-Asadolahi

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Stephen A. Smith

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