Narendra Agrawal, Sami Najafi-Asadolahi, Stephen A. Smith. A Markov Decision Model for Managing Display-Advertising Campaigns. Manufacturing & Service Operations Management, 25(2):489-507, March 2023. [doi]
@article{AgrawalNS23,
title = {A Markov Decision Model for Managing Display-Advertising Campaigns},
author = {Narendra Agrawal and Sami Najafi-Asadolahi and Stephen A. Smith},
year = {2023},
month = {March},
doi = {10.1287/msom.2022.1142},
url = {https://doi.org/10.1287/msom.2022.1142},
researchr = {https://researchr.org/publication/AgrawalNS23},
cites = {0},
citedby = {0},
journal = {Manufacturing & Service Operations Management},
volume = {25},
number = {2},
pages = {489-507},
}