Analysis of Classification Algorithms for the Prediction of Purchase Intention in Electronic Commerce

Maritza Aguirre-Munizaga, Javier Del Cioppo-Morstadt, Teresa Samaniego-Cobo. Analysis of Classification Algorithms for the Prediction of Purchase Intention in Electronic Commerce. In Rafael Valencia-García, Martha Bucaram-Leverone, Javier Del Cioppo-Morstadt, Néstor Vera-Lucio, Emma Jácome-Murillo, editors, Technologies and Innovation - 8th International Conference, CITI 2022, Guayaquil, Ecuador, November 14-17, 2022, Proceedings. Volume 1658 of Communications in Computer and Information Science, pages 30-42, Springer, 2022. [doi]

Abstract

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