Soft Frequency Capping for Improved Ad Click Prediction in Yahoo Gemini Native

Michal Aharon, Yohay Kaplan, Rina Levy, Oren Somekh, Ayelet Blanc, Neetai Eshel, Avi Shahar, Assaf Singer, Alex Zlotnik. Soft Frequency Capping for Improved Ad Click Prediction in Yahoo Gemini Native. In Wenwu Zhu 0001, Dacheng Tao, Xueqi Cheng, Peng Cui 0001, Elke A. Rundensteiner, David Carmel, Qi He, Jeffrey Xu Yu, editors, Proceedings of the 28th ACM International Conference on Information and Knowledge Management, CIKM 2019, Beijing, China, November 3-7, 2019. pages 2793-2801, ACM, 2019. [doi]

Abstract

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