Behavioral Targeting: Which Method Produces the most Robust Prediction? A Confrontation between Decisions Trees, Neural Networks and Regressions

Andrea Ahlemeyer-Stubbe. Behavioral Targeting: Which Method Produces the most Robust Prediction? A Confrontation between Decisions Trees, Neural Networks and Regressions. In Petra Perner, editor, Advances in Data Mining. 9th Industrial Conference, ICDM 2008, Leipzig, Germany, July 2009, Industry Proceedings. pages 7, IbaI Publishing, 2009.

Abstract

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