Jan Ahrens, Michal Ann Strahilevitz. Can Companies Initiate Positive Word of Mouth? A Field Experiment Examining the Effects of Incentive Magnitude and Equity, and eReferral Mechanisms. In Yvonne de Kort, Wijnand IJsselsteijn, Cees J. H. Midden, Berry Eggen, B. J. Fogg, editors, Persuasive Technology, Second International Conference on Persuasive Technology, PERSUASIVE 2007, Palo Alto, CA, USA, April 26-27, 2007, Revised Selected Papers. Volume 4744 of Lecture Notes in Computer Science, pages 160-163, Springer, 2007. [doi]
Abstract is missing.