Factors influencing the use of social media by SMEs and its performance outcomes

Sulaiman Ainin, Farzana Parveen, Sedigheh Moghavvemi, Noor Ismawati Jaafar, Nor Liyana Mohd Shuib. Factors influencing the use of social media by SMEs and its performance outcomes. Industrial Management and Data Systems, 115(3):570-588, 2015. [doi]

Abstract

Abstract is missing.