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Introduction to the Minitrack on Electronic Marketing

Melissa Akaka, Hope Schau. Introduction to the Minitrack on Electronic Marketing. In Tung X. Bui, editor, 57th Hawaii International Conference on System Sciences, HICSS 2024, Hilton Hawaiian Village Waikiki Beach Resort, Hawaii, USA, January 3-6, 2024. pages 4363-6364, ScholarSpace, 2024. [doi]

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