Mobile Information Services Marketing to Serve the BOP Market

Shahriar Akter, Fumiyo N. Kondo. Mobile Information Services Marketing to Serve the BOP Market. In Jie Li, Minyi Guo, Qun Jin, Yongbing Zhang, Liang-Jie Zhang, Hai Jin, Masahiro Mambo, Jiro Tanaka, Hiromu Hayashi, editors, Proceedings of The 2nd IEEE Asia-Pacific Services Computing Conference, APSCC 2007, December 11-14, 2007, Tsukuba Science City, Japan. pages 480-487, IEEE, 2007. [doi]

Abstract

Abstract is missing.