Sayeda Rahnuma Akthar, Mohammad Sajjad Khan, Farzana Sadia, Mahady Hasan. Optimizing B2B Relationships with Post-Covid Sales and Marketing Automation Through ERP Implementation: A Value-Driven Approach in Bangladesh. In Slimane Hammoudi, Fons Wijnhoven, Marten van Sinderen, editors, Proceedings of the 20th International Conference on Smart Business Technologies, ICSBT 2023, Rome, Italy, July 11-13, 2023. pages 209-215, SCITEPRESS, 2023. [doi]
@inproceedings{AktharKSH23,
title = {Optimizing B2B Relationships with Post-Covid Sales and Marketing Automation Through ERP Implementation: A Value-Driven Approach in Bangladesh},
author = {Sayeda Rahnuma Akthar and Mohammad Sajjad Khan and Farzana Sadia and Mahady Hasan},
year = {2023},
doi = {10.5220/0012132800003552},
url = {https://doi.org/10.5220/0012132800003552},
researchr = {https://researchr.org/publication/AktharKSH23},
cites = {0},
citedby = {0},
pages = {209-215},
booktitle = {Proceedings of the 20th International Conference on Smart Business Technologies, ICSBT 2023, Rome, Italy, July 11-13, 2023},
editor = {Slimane Hammoudi and Fons Wijnhoven and Marten van Sinderen},
publisher = {SCITEPRESS},
isbn = {978-989-758-667-5},
}