Optimizing B2B Relationships with Post-Covid Sales and Marketing Automation Through ERP Implementation: A Value-Driven Approach in Bangladesh

Sayeda Rahnuma Akthar, Mohammad Sajjad Khan, Farzana Sadia, Mahady Hasan. Optimizing B2B Relationships with Post-Covid Sales and Marketing Automation Through ERP Implementation: A Value-Driven Approach in Bangladesh. In Slimane Hammoudi, Fons Wijnhoven, Marten van Sinderen, editors, Proceedings of the 20th International Conference on Smart Business Technologies, ICSBT 2023, Rome, Italy, July 11-13, 2023. pages 209-215, SCITEPRESS, 2023. [doi]

Abstract

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